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Far more than in European culture, Asian cultures pay particular attention to colours and shapes. This was taken into account, when the logo of CLEANTEC TRADE was designed:


The black and yellow represent the colors of Flanders, a region in Belgium, Europe. The yellow has a ‘golden touch’, referring to the sun as a sort of ecological symbol. Of course gold is also a color indicating wealth, in that way it can stand for CLEANTEC TRADE as a prosperous organisation, both in knowledge and performance.




The two shapes represent a leaf, which is an ecological symbol as well. The shapes also depict the connection between Flanders (Belgium, Europe) and Hong Kong (China, Asia). Moreover, if the two shapes are put together, they make a closed shape (ellipse), indicating a perfect combination.